How to Choose a Domain Name

Choosing a domain name is an important part of building brand identity for your online business. It effects how people think about, talk about, and navigate to your website. Choosing a domain name wisely will establish your brand even before your visitor comes to your website for the very first time.

Use Keywords
Before you even begin to search for a domain name, you should identify a few keyword phrases that best describe your website. If your are going to launch a website about professional figure skating, you might include words like figure, skating, olympics, and competition.

Make It Short
Try to keep your domain name short. In a day when the internet is populated with over 162 million websites, this is easier said than done. Still, keep it short.

Make It .Com
Passive income websites depend on high traffic to be successful, so it's best to select a .com. Since most people automatically assume that a domain name ends in .com, it's best to give them what they anticipate.

Make it Easy to Spell
Some domain names present spelling challenges to internet visitors. If you are considering a domain name that leaves people wondering if a word is written out or abbreviated, like "doctor/dr", or if a hyphen is used, it is best to rethink your name.

Make It Memorable
Making a domain name memorable is easier said than done. You may need to give yourself some time with this one. Your domain name is part of your brand experience. Choose it well, and it will project a powerful image of your product/service to all that see it.

Fulfill Expectations
Most domain names create expectations, suggesting what visitor might find on the website. Domain names like MovieTickets.com and CartoonNetwork.com clearly establish the product/service of the website. While it isn't necessary to choose a domain name that creates expectations, like Yahoo.com or Apple.com, it may require far more branding to establish a connection between your name and your product.

Copyright Infringement
According to copyright law, if a company is using a name for their business, whether they have registered it or not, it's theirs. If you use it, you will be infringing on their protected rights under copyright law.

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