How to Write Content that Gets Your Noticed

All top ranking pages have three things in common: 1) Keyword density; 2) The size of the website on which they reside; and 3) Quality. The first two elements will help your web pages to be found. The third will keep visitors coming back again and again.

Keyword Density
Well crafted content has a message. It is focused, and it has a goal to acccomplish. This focus will lead to the repeated use of a keyword phrase. The repeated use of this keyword phrase will lead to higher search engine rankings, naturally.

Think about keyword density, though don't obsess over it. If you have great content, visitors will find you, and they will keep coming back. Though, as a general rule, keyword density should not exceed 12-15 percent.

Website Size
Imagine that you have just entered a sweepstakes to win a brand new car. You filled out your entry form and placed it in the box. You hope for the best. You have a chance, as remote as it is, but still a chance. Now, imagine that you decided to fill out 500 entry forms. How are your chances now?

With 162 million sites currently populating the web, it would benefit you to place a few more entry forms in the box. The more content you have, the more visible you are. In fact, your visibility does not just add - it multiplies. Why? Because not only does your website have a new point of entry, but search engines tend to favor larger sources of content. The addition of new pages will effect every page on your website, moving them all higher in search engine results.

Quality
This important message should be stated again: "Well crafted content has a message. It is focused, and it has a goal to accomplish." Before your start writing, ask yourself these questions:

Who is my target audience?
What is the problem?
What is the solution?
How will my solution be better than the one my competition offers?

Never sacrifice your visitors experience for search engine rankings. Search engines are not your target market. Your primary purpose should be to convert visitors into customers, or in the case of free resource websites, visitors that are so delighted by what they found that they refer your website to a friend.

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